Total funding amount: $800,000
Lead investors: 500 Startups, Brunsfield Ventures
Latest funding type: Equity crowdfunding (pre-series A funding round)
PurelyB is a one-stop portal offering everything women need to know about living healthy lifestyles. It offers articles, recipes, and videos in English and Chinese, and sell health programs complete with meal delivery.
In May 2016, PurelyB launched a marketplace, but it was eventually shut down after eight months after the company made a discovery: users treated it more as a source of product recommendations and went shopping elsewhere.
PurelyB has since narrowed their focus to content, adding a subscription model to the free articles and videos on the website.
In 2017, PurelyB launched an equity crowdfunding campaign, which started with a private round for existing members before being offered to the public. Share price was set a $5.35 (RM23) per unit, and the campaign raised a total of $300,000.
After expansion to Indonesia, Hong Kong, and Singapore, PurelyB plans to enter Dubai and Australia.