Vincent is one of the key figures in the Malaysian advertising industry. He started out in the creative industry in his early days, founding an advertising agency which then went on to partner with DDB as NagaDDB and later holding company Foetus group, which NagaDDB now sits under. Foetus Group consists of a series of agencies and companies such as Naga DDB, Milk+Co, Rapp, Tribal Worldwide, Milk PR, Beyond Events, Vizeum Media Services, Interbrand Brand Consulting, StART Foundation, Vogue Point and most recently, mobile payments firm, Soft Space.
He also sits over IdeaRiverRun, which holds events and digital firms, and more recently, several portals and publishers. Since then, he’s put his hand to the industries of publishing, digital, F&B and more. Lee was also involved in the leadership of media companies such as The Star, events company Cityneon holdings and more.
On top of this, he owns the largest wine distributor in Malaysia, Asiaeuro Wines, and has sole distributorship of major single malt whiskeys such as Maccallen , Yamazaki and Hibiki. He currently also partners on the Nero restaurant chain, which owns four restaurants, two outlets of Neroteca, Nerovivo and Vineria.